Who’s your audience?  Well, that’s for you to determine.  My example for this is always a corner bar.  

A corner bar decorates, plans meals, has certain alcohol in stock, and run events. A blog has a theme, has posts, has a certain menu, and should run events. 

Okay, back to the bar.  If the bar is orange and black, called Handles, sell greasy sloppy food, has Budweiser on tap, and sponsors a ride for anything – you’re not going to attract the young hipster who drives a Mini Cooper.  Not saying they can’t and don’t go, but not in droves.

So, imagine who you want as your audience. I heard one person say at a conference, make a dossier or even a character of who your perfect audience person is and write directly to them.  

If you don’t have a clear picture of your audience, you are probably reaching too wide.  This can help your  focus your site and your posts.

 

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