Perez Hilton the pseudonym for Mario Lavanderia.  I’m sure you have heard of him. I have and I live under a rock.

Since I have and I live under a rock; there are some amazing aspects of marketing going on. He branded well and has a huge following in an over saturated niche.

The point is to show how someone can brand themselves and do very well.

Have you ever considered to brand yourself?  I have used Perez because his name is Mario.  We all know Giorgio Armani and Donald Trump.  Both of these people used their own names and made a brand. Of, course there are many names that have become brands.

Mario uses a pseudonym (Perez Hilton) as his brand.  It rings, is catchy, and has done very well.

This is a thought for you to consider, brand yourself or a pseudonym.

 

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