This how you want to be perceived by your audience.

Your Brand is the consistency of logo, color, font, location, size, and name used by the blog to identify and remember.

The Brand will be used by the blogger to help connect to the audience by invoking emotion and feelings.

Wow, that’s concrete.  Unfortunately, that is what we’re going for.

So, your Brand for your blog affects all aspects of the blog and is directly connected to your audiences needs, emotions, feelings and drive.

Okay, you Brand need to be Consistent. 

What Brand do you remember or know?  Quick, make a list and see how many you can think of.

Here are some Brands, try to think of it, your emotion.

Coke

Pepsi

Ben & Jerry’s

Hilton

Club Med

Amazon

Ebay

Microsoft

Apple

Verizon

AT&T

Good.  Now Why did you feel different ways when you thought of each?  IS there a way to recreate any of the emotion using your blog?

 

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